After the opening of the new customer centre and the positive feedback for the new products at the IFFA, Treif has now received a special honour. TREIF was included in the list of “Hidden Champions” – unknown world market leaders.
Hidden champions are medium-sized companies which are European or world market leaders in niche market segments. There are around 1300 hidden champions in Germany, with around 2700 companies listed worldwide. The term was coined by management consultant Hermann Simon.
One of the characteristics for a hidden champion is a high level of customer focus. This also applies to TREIF, where “Customer First” is a central principle of the company philosophy.